The Project

Orange Romania: “100deZile100deMasini”

The Concept

Orange is the largest mobile operator in Romania with 10+ millionsubscribers. At the end of 2007, Orange Romania run with NEWSPHONE the promotion with content purchase called “100 Days 100 Cars”. Promotion generated outstanding revenues from VAS for Orange. The communication plan included ATL and BTL promotion using TV, Print, mms and Internet.

The Result

Promotion was a great success for Orange with more than 8 million SMS
Orange Romania2
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