The Project

Movistar LATAM: “Autolocura” & “Carromania”

The Concept

In 2007, NEWSPHONE ran the mega promotion “Autolocura or Carromania” in 6 Latin American countries simultaneously (Chile, Argentina, Mexico, Colombia, Peru, Venezuela) giving away morethan 360 cars. This project comprised a parallel promo with customized prizes, media, SMS marketing as well as regulatory requirements per country for one common Operator, Movistar.

The Result

The successful combination of standardized processes with localized marketing led to the outstanding result of more than 35 million SMS
Movistar LATAM2
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