The Project

Vodafone Spain: “Forrado”

The Concept

In 2009, Vodafone Spain needed to launch again a dazzling promotion that would go beyond the standard cars’ promos and would bring a sharp increase in ARPU & Market Share. NEWSPHONE run a new campaign “VF FORRADO” giving away daily 50.000€ and up to 500.000 € as a big prize.

The Result

The blend of a holistic communication plan and a proven CRM application that guaranteed unique user experience led to 11 million SMS outperforming all KPIs that the parties had set for this promotion.
Vodafone Spain: “Forrado2”
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